Asked by
assalt kishore
on Dec 13, 2024Verified
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as
A) a negative antecedent state.
B) perceived risk.
C) temporal uncertainty.
D) cognitive dissonance.
E) a positive antecedent state.
Perceived Risk
The potential negative outcome a consumer envisages before making a purchasing decision, influencing their behavior and choice.
Negative Antecedent State
A psychological or physical condition that exists before a particular behavior, leading to a reduction in consumer satisfaction or decision-making efficiency.
Temporal Uncertainty
The uncertainty associated with the timing of events, which can affect planning and decision-making processes.
- Familiarize oneself with the theory of perceived risk and its implications for consumer behavior.
Verified Answer
2P
Learning Objectives
- Familiarize oneself with the theory of perceived risk and its implications for consumer behavior.