Asked by
Trinidy Thompson
on Dec 13, 2024
Verified
When Kia Motors offered a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy was to reduce consumers' ________ and encourage purchases.
A) behavioral learning
B) cognitive learning
C) brand loyalty
D) perceived risk
E) rational dissonance
Perceived Risk
The level of risk that consumers believe is associated with purchasing or using a product or service, which can influence their buying behavior.
Behavioral Learning
The process of acquiring new behaviors and knowledge through conditioning and observation.
Cognitive Learning
The process of acquiring knowledge and understanding through thought, experience, and the senses.
- Apprehend the concept of perceived risk and its repercussion on consumer habits.
- Ascertain techniques employed by marketers to lower perceived risks and promote consumer purchases.
Verified Answer
BL
Learning Objectives
- Apprehend the concept of perceived risk and its repercussion on consumer habits.
- Ascertain techniques employed by marketers to lower perceived risks and promote consumer purchases.