Asked by
Ti'quan Whitmore
on Dec 13, 2024
Verified
Kendall was excited to begin her new job after she graduated from college. Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?
A) a subscription to The Wall Street Journal
B) an outfit for her first day
C) a new coffeemaker
D) flowers to decorate her new apartment
E) running shoes
Perceived Risk
The potential that a chosen action or activity (such as a purchase) will lead to a loss or an undesirable outcome for the consumer.
The Wall Street Journal
A leading international daily newspaper focusing on business, financial news, and analysis.
Coffeemaker
An appliance used to brew coffee by passing hot water through ground coffee beans.
- Comprehend the idea of perceived risk and how it influences consumer actions.
Verified Answer
AS
Learning Objectives
- Comprehend the idea of perceived risk and how it influences consumer actions.