Asked by
Brian McLean
on Dec 13, 2024
Verified
When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter, its strategy is to reduce a consumer's ________ and encourage purchases.
A) consumer angst
B) cognitive dissonance
C) perceived risk
D) purchase anxiety
E) consumer cynicism
Perceived Risk
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.
Consumer Angst
A state of anxiety or aversion experienced by consumers, often due to negative experiences or perceptions related to purchasing and using products or services.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds contradictory beliefs, ideas, or values, leading to an internal conflict.
- Understand the concept of perceived risk and its impact on consumer behavior.
- Identify strategies marketers use to reduce perceived risk and encourage purchases.
Verified Answer
DP
Learning Objectives
- Understand the concept of perceived risk and its impact on consumer behavior.
- Identify strategies marketers use to reduce perceived risk and encourage purchases.