Asked by
Joseline Ortega
on Nov 22, 2024
Verified
Customer-driven companies strive to delight, rather than simply satisfy, their customers.
Customer-Driven
A business strategy that focuses on creating and delivering value to meet the needs and preferences of customers.
- Distinguish between strategies aimed at customer delight and satisfaction and their impact on loyalty and profitability.
Verified Answer
JR
Learning Objectives
- Distinguish between strategies aimed at customer delight and satisfaction and their impact on loyalty and profitability.
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