Asked by
Helen Hoang
on Nov 22, 2024
Verified
A global brand is a brand that is marketed under the same name in multiple countries.
Global Brand
A brand that is marketed under the same name in multiple countries.
Multiple Countries
The involvement of more than one country in a particular context, such as a business operating in several countries or a study conducted across national borders.
- Identify the differences between brand image, equity, and personal branding strategies.
Verified Answer
KP
Learning Objectives
- Identify the differences between brand image, equity, and personal branding strategies.
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