Asked by
Selena Pontanares
on Dec 02, 2024Verified
The Volvo brand is rated high, relative to its competitors, on safety and the environment. What brand equity levers do these refer to?
A) Awareness
B) Points of parity
C) Points of difference
D) Recall
Points of Difference
Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.
- Tell apart the elements that constitute brand equity and their contribution to brand perception and selection decisions.
Verified Answer
DS
Learning Objectives
- Tell apart the elements that constitute brand equity and their contribution to brand perception and selection decisions.
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