Asked by

Selena Pontanares
on Dec 02, 2024

verifed

Verified

The Volvo brand is rated high, relative to its competitors, on safety and the environment. What brand equity levers do these refer to?

A) Awareness
B) Points of parity
C) Points of difference
D) Recall

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

  • Tell apart the elements that constitute brand equity and their contribution to brand perception and selection decisions.
verifed

Verified Answer

DS
dessex680@ shawneecc.eduDec 06, 2024
Final Answer:
Get Full Answer