According to Young & Rubicam's Brand Asset Valuator model, brand that is low in vitality is suffering deficits in which of the following?

A) Relevance
B) Knowledge
C) Esteem
D) Influencer support

Question

According to Young & Rubicam's Brand Asset Valuator model, brand that is low in vitality is suffering deficits in which of the following?A)  RelevanceB)  KnowledgeC)  EsteemD)  Influencer support

Rowan Kelly · Accepted Answer

Final Answer : A, Explanation :  Brand vitality in the Brand Asset Valuator model is primarily concerned with differentiation and relevance. A brand low in vitality is suffering from a deficit in relevance, meaning it is not perceived as meaningful or important to consumers.

According to Young & Rubicam's Brand Asset Valuator model, brand that is low in vitality is suffering deficits in which of the following?

A) Relevance
B) Knowledge
C) Esteem
D) Influencer support

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