Asked by
pinky lou Raquidan
on Dec 20, 2024Verified
The communal branding model argues brand equity is a function of
A) Consumer-brand relationships
B) Consumer-consumer relationships
C) Strong awareness
D) Innovative products and services
Communal Branding Model
refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.
Brand Equity
The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.
Consumer-brand Relationships
The dynamic relationship between consumers and brands characterized by interaction, loyalty, and emotional connection.
- Explain the communal branding model and its reliance on specific types of relationships for brand equity.
Verified Answer
GP
Learning Objectives
- Explain the communal branding model and its reliance on specific types of relationships for brand equity.