Asked by
Prasidha Parmar
on Dec 02, 2024
Verified
A brand judged high in character and high in improvisation is classified as which of the following?
A) Poseur
B) Authentic
C) Aloof
D) Nascent
Brand Improvisation
The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.
- Discern between the types of brand equity tools and their effect on brand perception and preference.
Verified Answer
LJ
Learning Objectives
- Discern between the types of brand equity tools and their effect on brand perception and preference.
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