Asked by
Katie Hiemer
on Dec 11, 2024Verified
Which of the following is a source of information that helps consumers acquire information about the quality of a good or service?
A) brand names
B) franchising
C) consumer ratings magazines
D) all of the above
Consumer Ratings Magazines
are publications that evaluate and review products and services based on various parameters to guide consumer decisions.
Brand Names
Names given to products or services by companies to distinguish them from competitors.
Franchising
A business model that allows individuals or entities to operate a business under the brand and operational model of an established company.
- Understand how consumer information sources impact purchasing decisions and market efficiency.
Verified Answer
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Learning Objectives
- Understand how consumer information sources impact purchasing decisions and market efficiency.