Asked by
Monse Sierra
on Nov 20, 2024
Verified
Every time Shondra wants to eat salad for lunch, she and her friends go to Corner Bakery, but if she's craving dessert, she heads straight to The Cheesecake Factory. In making these choices, she relies on a(n)
A) perceived benefits analysis.
B) external locus of control.
C) exceptional marketing campaign.
D) external source of information.
E) internal search for information.
External Locus of Control
A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.
Perceived Benefits Analysis
The evaluation of the advantages or improvements that individuals or organizations anticipate or experience from a product, service, or action.
- Attain an understanding of the diverse sources and types of information employed in consumer decision-making strategies.
Verified Answer
DF
Learning Objectives
- Attain an understanding of the diverse sources and types of information employed in consumer decision-making strategies.
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