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Rahel Wondie
on Oct 23, 2024

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Timberland used NFC to address the showrooming problem.

NFC

Near Field Communication, a set of communication protocols enabling two electronic devices to establish communication by bringing them within a short distance of each other.

Showrooming Problem

A retail challenge where customers browse products in a physical store only to buy them later online at a lower price, affecting the store's sales.

  • Identify the importance of strategies focused on enhancing customer satisfaction and retention.
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KA
Kristina AleksanyanOct 27, 2024
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