Asked by
Jenna Letizia
on Dec 15, 2024
Verified
The purpose of loyalty programs is to reward past behavior.
Loyalty Programs
Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.
- Understand the critical role that customer satisfaction and retention strategies play.
Verified Answer
GA
Learning Objectives
- Understand the critical role that customer satisfaction and retention strategies play.