Asked by
Brittni Bryant
on Nov 20, 2024
Verified
When considering a purchase decision, people generally buy one product or service instead of another because they perceive it to be a better value.
Better Value
Describes products or services that offer more benefits and quality compared to their cost, thus representing a higher value to the customer.
- Understand the factors influencing consumer decision-making processes.
Verified Answer
JM
Learning Objectives
- Understand the factors influencing consumer decision-making processes.
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