Consumer touchpoints areA) a shopper's emotion-based motivations which if triggered will spur a purchase.B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.C) a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.D) a visual representation of a brand's offerings and how they align with various target markets.E) measures of a consumer's attraction to a product or brand throughout the consumer decision process.

Question

Consumer touchpoints areA)  a shopper's emotion-based motivations which if triggered will spur a purchase.B)  situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.C)  a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.D)  a visual representation of a brand's offerings and how they align with various target markets.E)  measures of a consumer's attraction to a product or brand throughout the consumer decision process.

Sebastian Boyer · Accepted Answer

Final Answer : C, Explanation :  Consumer touchpoints refer to all the interactions and exposures a consumer has with a brand, product, or service throughout the entire purchase decision process.

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