How does a customer journey map differ from a buyer persona?

A) It focuses on profit motive rather than simple experience.
B) It focuses on buyer experience rather than characteristics.
C) It focuses on one buyer instead of many.
D) It does not include exclusionary personas.

Buyer Persona

A semi-fictional character created by businesses to represent the ideal customer, helping in tailoring marketing strategies.

Buyer Experience

The overall perception and satisfaction a consumer has after engaging with a company and purchasing its products or services.

Exclusionary Personas

Character profiles used in design and marketing that specifically represent individuals who are not the target audience or users of a product or service.