Janelle notices that a consumer rubs a piece of candle over the outer edge of a can before replacing the lid.She asks the customer to explain why he does that.The answer to the question will provide Janelle with which of the following?

A) new knowledge of consumer application
B) viability of a product
C) insight into consumer behavior
D) expanded experience

Consumer Behavior

The study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Consumer Application

A software application designed and developed primarily for use by individual consumers, often for personal, non-commercial purposes.

Viability

The capability of being successful or sustainable, often used to assess business models, projects, or initiatives.