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What would be the insight if an empathy map revealed that someone said he enjoyed being a vegetarian,but sighed and said that he had trouble making food so that the family would not miss meat?
A) The person is struggling with being a vegetarian.
B) There is a conflict between his enjoyment and the goal of serving the family what they like.
C) Vegetarian diets cause family discord.
D) The interviewee resents nonvegetarians.
Empathy Map
A tool used to articulate what we know about a particular type of user, including what they think, feel, see, hear, say, and do.
Vegetarian
A person who does not eat meat, and sometimes other animal products, especially for moral, religious, or health reasons.
Family Discord
Conflict or a lack of harmony among family members, which may result from differences in opinions, values, or interests.
- Recognize patterns by observing and comprehending the actions of consumers.
- Acknowledge the critical role of empathy in design thinking processes and identify the techniques utilized to enhance it.
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Learning Objectives
- Recognize patterns by observing and comprehending the actions of consumers.
- Acknowledge the critical role of empathy in design thinking processes and identify the techniques utilized to enhance it.
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