Asked by
Aaron Hardie
on Dec 18, 2024Verified
Carmine usually buys Adidas shoes, so when his friend asked him what shoes he should buy, he said Adidas without thinking about it. Carmine's response is an example of an evoked set.
Evoked Set
Comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision.
Adidas Shoes
A brand of athletic and casual footwear produced by the German multinational corporation Adidas, known for its sports and lifestyle products.
- Acquire knowledge on what influences consumers' choices during their decision-making.
Verified Answer
TB
Learning Objectives
- Acquire knowledge on what influences consumers' choices during their decision-making.
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