Asked by
cynthia gitumbi
on Nov 20, 2024
Verified
When Brent is thirsty, he always buys a Coke. It appears that like many consumers, Brent engages in considerable alternative evaluation when buying habitual products like his Coke.
Considerable Alternative Evaluation
The phase in the consumer decision-making process where options are assessed against each other on various attributes and criteria.
Habitual Products
Consumer goods that are regularly purchased out of habit, with minimal decision-making process involved.
- Gain an understanding of the determinants affecting how consumers make decisions.
Verified Answer
AG
Learning Objectives
- Gain an understanding of the determinants affecting how consumers make decisions.
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