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Tracy Neree
on Nov 20, 2024

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Last semester, Kyle bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide today how and where to purchase his books. Kyle will most likely engage in a(n) ________ process.

A) impulse buying
B) limited problem-solving
C) extended problem-solving
D) ritual consumption
E) affective decision

Limited Problem-Solving

A decision-making process used by consumers when purchasing products that are somewhat important and require a moderate amount of effort and time to choose.

Impulse Buying

A buying decision made by customers on the spot when they see the merchandise.

  • Grasp the various types of consumer decision-making processes and the factors that influence them, including levels of involvement.
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KS
Kellie SpringerNov 22, 2024
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