A restaurant chain is working on improving the quality of its food and service. To track its progress, it recruits customers who agree to respond to customer satisfaction surveys once every three months over the next two years. What kind of data is the restaurant chain collecting?

A) panel data
B) internal secondary data
C) focus group data
D) external secondary data
E) scanner data

Panel Data

A type of data collected from the same subjects or entities repeatedly over a period of time, allowing for monitoring and analyzing changes.

Customer Satisfaction Surveys

Tools used by businesses to gauge the level of satisfaction of their customers with products or services.

Quality Improvement

The systematic process of enhancing the standard and performance of products, services, or processes to meet or exceed customer expectations.