Asked by
kenzie glover
on Nov 20, 2024Verified
Swanson Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of demographics in marketing.
Demographics
Statistical data relating to the population and particular groups within it, often used for marketing to understand target audiences better.
Marketing
An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
- Identify how demographics are utilized in marketing to efficiently target distinct consumer segments.
Verified Answer
KF
Learning Objectives
- Identify how demographics are utilized in marketing to efficiently target distinct consumer segments.