One of the benefits of using customer data to identify customers better is that attention to customer needs and wants will likely result in

A) higher prices than the market leader charges.
B) increased competition.
C) long-term relationships.
D) strong connections among competing firms in the marketplace.
E) lower prices.

Customer Data

Information about customers that companies collect, analyze, and store to understand their needs, behaviors, and preferences for strategic purposes.

Long-term Relationships

Long-term relationships refer to lasting partnerships or interactions between businesses and their stakeholders, aimed at mutual benefit and sustained over time.