Asked by
Samantha Hoffman
on Nov 20, 2024
Verified
Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.
Demographic Profiles
Detailed descriptions of a target market based on demographic factors such as age, gender, income, education, and occupation.
Target Market
Refers to a specific group of consumers at whom a company aims its products and services.
- Recognize the use of demographics in marketing to target specific consumer groups effectively.
Verified Answer
ES
Learning Objectives
- Recognize the use of demographics in marketing to target specific consumer groups effectively.