Asked by
Jaypee Mongs
on Nov 19, 2024
Verified
Which of the following terms stands for the third phase in the AIDA model of organizing persuasive messages?
A) Defend
B) Desire
C) Design
D) Demonstrate
AIDA Model
A marketing acronym that stands for Attention, Interest, Desire, and Action; a model used to describe the steps a customer goes through in the process of purchasing a product or service.
Desire
A strong feeling of wanting to have something or wishing for something to happen.
- Understand the components and effectiveness of the AIDA model in persuasive messaging.
Verified Answer
MC
Learning Objectives
- Understand the components and effectiveness of the AIDA model in persuasive messaging.
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