Asked by
Tyler Marquez
on Nov 19, 2024
Verified
Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?
A) Inquiry
B) Investment
C) Information
D) Interest
AIDA Model
The AIDA Model is a marketing framework that outlines the sequential steps of consumer engagement: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.
Interest
Relates to a feeling of curiosity or concern about something, often leading to engagement or investment.
- Gain knowledge about the parts and success of the AIDA model in effective messaging.
Verified Answer
CC
Learning Objectives
- Gain knowledge about the parts and success of the AIDA model in effective messaging.
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