Asked by
Austin Hickner
on Nov 19, 2024
Verified
Which of the following terms stands for the first phase in the AIDA model of organizing persuasive messages?
A) Attention
B) Action
C) Analysis
D) Assessment
AIDA Model
A marketing framework that outlines the customer journey through Awareness, Interest, Desire, and Action to guide promotional strategies.
Attention
The focus or concentration on a specific object, task, or activity, limiting distraction and directing cognitive resources to process information effectively.
- Achieve an understanding of the constituents and efficacy of the AIDA model within persuasive messaging.
Verified Answer
JA
Learning Objectives
- Achieve an understanding of the constituents and efficacy of the AIDA model within persuasive messaging.
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