Asked by
Victoria Reece
on Oct 29, 2024Verified
Which of the following principles is helpful in preparing persuasive messages?
A) Keep paragraphs long and detailed.
B) Use passive verbs.
C) Use general language.
D) Stress a central selling point.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or actions of others through argument, reasoning, or appeal.
Central Selling Point
The most compelling or attractive feature of a product or service that is emphasized in marketing.
- Engage the concept of a central selling point in the construction of influential communications.
Verified Answer
SC
Learning Objectives
- Engage the concept of a central selling point in the construction of influential communications.