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Victoria Reece
on Oct 29, 2024

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Which of the following principles is helpful in preparing persuasive messages?

A) Keep paragraphs long and detailed.
B) Use passive verbs.
C) Use general language.
D) Stress a central selling point.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others through argument, reasoning, or appeal.

Central Selling Point

The most compelling or attractive feature of a product or service that is emphasized in marketing.

  • Engage the concept of a central selling point in the construction of influential communications.
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Shawn ColumbresOct 29, 2024
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