Asked by

Adedayo Adeyemi
on Nov 09, 2024

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Which of the following marketing tactics would most likely trigger an ethical dilemma?

A) Prospecting
B) Reciprocity
C) Cooperative acceptance
D) Seasonal discounts
E) Loyalty programs

Ethical Dilemma

A situation where a person must choose between two conflicting moral principles.

Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with each program.

Reciprocity

Reciprocity is a mutual exchange of privileges or interactions between two parties where each offers something in return.

  • Identify the differences between ethical and unethical sales strategies.
  • Discern the ethical dilemmas faced in various sales and marketing tactics.
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Ebonee NicholsNov 10, 2024
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