Asked by
Grace Oguama
on Dec 07, 2024Verified
What should a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in person?
A) Use telemarketing
B) Engage in missionary selling
C) Meet prospects in a central location
D) Set up a focus group
Telemarketing
Personal selling conducted entirely by telephone, which provides a company’s marketers with a high return on their expenditures, an immediate response, and an opportunity for personalized two-way conversation.
Missionary Selling
A sales technique where the seller focuses on the benefits of the product rather than making an immediate sale, often educating the customer on the product’s value.
Potential Customers
Individuals or organizations that are likely to be interested in a company's products or services but have not yet made a purchase.
- Identify the function and methods of personal selling within the marketing mix.
- Acquire knowledge about the phases in the sales journey, from identifying potential customers to demonstrating the product and sealing the deal.
Verified Answer
RC
Learning Objectives
- Identify the function and methods of personal selling within the marketing mix.
- Acquire knowledge about the phases in the sales journey, from identifying potential customers to demonstrating the product and sealing the deal.