Asked by
Komal Brahmbhatt
on Dec 20, 2024
Verified
What do members of consumer tribes use brands for?
A) Functional benefits
B) Symbolic fitting in
C) To stand out
D) To feel good about themselves
Symbolic Fitting In
The concept where individuals use brands or products as symbols to align themselves with specific social groups or statuses.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.
- Describe the purposes and uses of brands within different communal forms.
Verified Answer
KS
Learning Objectives
- Describe the purposes and uses of brands within different communal forms.