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Katelyn Albacheese
on Dec 20, 2024

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Why might members of subcultures reject tribes?

A) Tribal members are too young and inexperienced
B) They want to keep the subculture small and focused
C) Tribal members have invested little in their collective identity
D) None of these

Collective Identity

The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.

Subcultures

Groups within a larger culture that have their own distinct norms, values, and lifestyles.

  • Recognize the attributes and movements inherent in brand communities, consumer tribes, brand publics, and consumption subcultures.
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Amore DobsonDec 26, 2024
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