Unlike product, promotion, or place, price is the only part of the marketing mix

A) that offers the opportunity for an oligopoly.
B) that is subject to gray market manipulation.
C) that leads to competition.
D) that generates revenue.
E) that is determined by the consumer.

Marketing Mix

A framework used by marketers to analyze and implement the four critical aspects of marketing: product, price, place, and promotion.

Generates Revenue

The process of creating income for a business or organization through various activities such as selling goods, services, or other assets.