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Shelby Storie
on Nov 20, 2024

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Price is the only part of the marketing mix that does not generate costs.

Marketing Mix

A foundational marketing model consisting of the four Ps: Product, Price, Place, and Promotion, used to ensure the successful marketing of a product or service.

Generate Costs

The process of incurring expenses as a result of conducting business activities or operations.

  • Comprehend the role of price in the marketing mix and its unique aspect of generating revenue.
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Denis ValeevNov 21, 2024
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