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Jasmirah Furline
on Oct 30, 2024

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Pricing is based on the amount the customer is expected to pay for the product,its perceived value,and the degree to which the price can be raised or lowered depending on ______.

A) market demand and competitor pricing
B) manufacturing costs and location
C) marketing campaigns and customer feedback
D) wholesaler discounts and retail markup

Market Demand

The total volume that would be bought by a defined customer group in a defined geographical area during a defined time period in a marketing environment under a defined marketing program.

Competitor Pricing

The practice of setting prices based on the prices of similar products or services offered by competitors in the market.

Perceived Value

The value a consumer believes a product or service has, which may not always reflect its actual price or cost.

  • Recognize the role of price in the marketing mix and its relationship with perceived value and market demand.
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Gabby NorthingtonNov 03, 2024
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