Asked by
Peter Zapletal
on Nov 06, 2024Verified
Today, though cutting expenses is still a main factor, the desire of many firms to focus on core competencies is a driving force behind the increase in:
A) category management.
B) channel integration.
C) referent power.
D) product differentiation.
E) outsourcing.
Category Management
A retail and supply chain management strategy where products are managed by category as a single strategic business unit to improve performance.
Outsourcing
The practice of hiring third parties to perform services or create goods that were traditionally performed in-house by the company's own employees and staff.
- Familiarize oneself with the strategic positives and negatives of broadening and enhancing a product line.
Verified Answer
DT
Learning Objectives
- Familiarize oneself with the strategic positives and negatives of broadening and enhancing a product line.
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