Asked by
connor montgomery
on Nov 06, 2024Verified
Procter & Gamble's introduction of a national chain of car washes would be a new product line for the company.
New Product Line
A series of related products developed by a company, aimed at capturing a larger share of the market by appealing to different consumer needs.
Car Washes
Businesses specializing in cleaning the exterior and, in some cases, the interior of vehicles, offering a range of services from basic washes to detailed cleaning.
- Know the strategic benefits and implications of product line extensions and development.
Verified Answer
JM
Learning Objectives
- Know the strategic benefits and implications of product line extensions and development.
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