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Adriana Marie
on Nov 06, 2024

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To compete in the fast-growing hybrid segment, Honda introduced the Civic Hybrid with unique styling and great fuel economy. The Civic Hybrid was based on the traditional Honda Civic. Which product development strategy has Honda implemented?

A) repositioning
B) new product line
C) product innovation
D) product improvement
E) product line extension

Product Line Extension

The addition of related products to an existing product line to cater to a broader segment of consumers without deviating from the core brand identity.

Civic Hybrid

The Civic Hybrid is a model of car produced by Honda, recognized for its combination of a gasoline engine and electric motor, aimed at achieving improved fuel efficiency and reduced emissions.

Hybrid Segment

A market segment that combines characteristics of two or more distinct groups, targeted with products or services that meet their blended needs.

  • Understand the strategic advantages and consequences of expanding and developing a product line.
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Ephraim FaderNov 09, 2024
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