Asked by
Sapna Allen
on Dec 15, 2024
Verified
The Toro Co. makes Toro snowblowers, Toro lawn mowers, Toro garden hoses, and Toro sprinkler systems. The Toro Co. uses a ________ strategy.
A) multibranding
B) family branding
C) co-branding
D) uniform branding
E) mixed branding
Family Branding
A marketing strategy where a single brand name is used for selling multiple related products, leveraging brand equity to promote new products.
Toro Snowblowers
A range of snow removal equipment manufactured by Toro, designed for both residential and commercial use.
Toro Lawn Mowers
A brand known for manufacturing a variety of lawn care equipment, including mowers designed for both residential and commercial use.
- Scrutinize the contrasts between multiproduct, multibranding, mixed branding, and private branding as branding techniques.
Verified Answer
NP
Learning Objectives
- Scrutinize the contrasts between multiproduct, multibranding, mixed branding, and private branding as branding techniques.