Asked by
Jaimie Adams
on Dec 15, 2024
Verified
Mixed branding refers to a branding strategy in which a firm
A) gives each product a distinct name when each brand is intended for a different market segment.
B) uses different brand names for the same product across multiple countries.
C) uses one name for all its products in a product class.
D) produces products but sell them under the brand name of a wholesaler or retailer.
E) markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market.
Mixed Branding
A strategy where a company markets products under its own brand name(s) and that of others, often to target different segments or for co-branding purposes.
Wholesaler
A person or company that sells goods in large quantities at lower prices, typically to retailers for resale to the public.
Retailer
An entity or individual that provides products directly to buyers, instead of selling them through a wholesaler or supplier who typically distribute their goods to other businesses.
- Assess the discrepancies between different branding strategies, including multiproduct, multibranding, mixed branding, and private branding.
Verified Answer
SB
Learning Objectives
- Assess the discrepancies between different branding strategies, including multiproduct, multibranding, mixed branding, and private branding.