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pretty ngobeni
on Dec 15, 2024

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A manufacturer can successfully use mixed branding because

A) it involves giving each product a distinct brand name.
B) the segment attracted to the reseller product is different from its own targeted market segment.
C) the company uses one name for all of its products for the sake of simplicity.
D) it is easy to do.
E) it produces lower profits for the reseller and higher profits for the manufacturer.

Mixed Branding

A marketing approach in which a company advertises products under both its brand and a reseller's brand, targeting a market segment different from its original audience.

Distinct Brand Name

A unique identifier for a product or company designed to differentiate it from competitors in the market.

Targeted Market Segment

A specific group of potential customers identified by marketers to focus their promotional strategies on, based on shared characteristics like demographics or interests.

  • Compare and contrast various strategies of branding such as multiproduct, multibranding, mixed branding, and private branding.
  • Familiarize oneself with the notion and perks of private branding for retail entities.
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Caroline BiggsDec 17, 2024
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