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Ricardo Ortiz
on Dec 13, 2024

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The study of similarities and differences among consumers in two or more nations or societies is referred to as

A) market synthesis.
B) cross-cultural analysis.
C) international sociographics.
D) transnational anthropology.
E) multicultural ethnocentrism.

Cross-cultural Analysis

The process of examining the differences and similarities among consumers from different cultures to understand how cultural context influences consumer behavior.

International Sociographics

The study of social variables within a global context, examining how they influence behaviors, trends, and patterns across different cultures and nations.

Multicultural Ethnocentrism

The belief that one’s own cultural approach is superior, applied in a context involving multiple cultures.

  • Acknowledge the crucial role of cross-cultural analysis within international marketing strategies.
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Edgar GarciaDec 18, 2024
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