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All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?
A) laws
B) symbols
C) values
D) languages
E) customs
Cross-Cultural Analysis
The study of similarities and differences among consumers in two or more nations or societies.
Symbols
Objects, figures, or characters used to represent ideas, concepts, or entities in a way that conveys meaning beyond their literal sense.
Values
The core beliefs or principles that guide an individual's or organization's behavior, decisions, and actions.
- Recognize the importance of cross-cultural analysis in international marketing.
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Learning Objectives
- Recognize the importance of cross-cultural analysis in international marketing.
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