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Children Are Hilarious
on Dec 13, 2024

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For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

A) market synthesis
B) international sociographic study
C) anthropological examination
D) cross-cultural analysis
E) ethnocentrism assessment

Anthropological Examination

A study or analysis conducted from the perspective of anthropology, focusing on human societies, cultures, and their development.

Cross-cultural Analysis

The examination of how cultural differences impact behavior, practices, and beliefs in various societies.

International Sociographic Study

A research approach analyzing how societal and cultural factors impact behaviors and trends on a global scale.

  • Appreciate the importance of cross-cultural analysis for international marketing.
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Latifa AlMehairbiDec 16, 2024
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