Asked by
Karen Arellano
on Nov 25, 2024
Verified
The retail industry has embraced the globalization of markets more than any other industry.
Globalization
The process by which businesses or other organizations develop international influence or start operating on an international scale.
- Understand the development of strategy focusing on standardization versus adaptation within the context of global marketing.
- Gain an understanding of the influence of local adaptation on the costs of production and the significance of tracking cultural transformations in worldwide markets.
Verified Answer
AA
Learning Objectives
- Understand the development of strategy focusing on standardization versus adaptation within the context of global marketing.
- Gain an understanding of the influence of local adaptation on the costs of production and the significance of tracking cultural transformations in worldwide markets.