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Caroline Flake - AHS 2021
on Nov 02, 2024

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A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of

A) mass customization.
B) adaptation.
C) standardization.
D) organization marketing.

Indo-Chinese Food

A culinary fusion that combines elements of Indian and Chinese cuisine, offering dishes with unique flavors and spices.

Target Audience

refers to a specific group of consumers identified as the intended recipient of a product, service, or marketing message, characterized by demographics, interests, or behaviors.

Mass Customization

A strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

  • Gain knowledge on the application of marketing strategies for product adaptation and standardization.
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shivani chuahanNov 07, 2024
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