Asked by
Cameron Blair
on Nov 22, 2024Verified
Savor Inc. is a fast-food restaurant chain that operates in 28 countries around the world. It has standardized its restaurants, its advertising, and its prices while differentiating its products in these countries. Given this information, it can be said that Savor uses a(n) _____.
A) dumping strategy
B) glocalization strategy
C) skimming strategy
D) arbitrage strategy
Glocalization Strategy
The practice of conducting business according to both local and global considerations.
Standardized Restaurants
Establishments that follow a set template or formula in terms of menu, design, and operating procedures, often part of a larger chain.
Differentiating Products
The strategy of making a product or service stand out from competitors by emphasizing unique features or attributes.
- Understand the role of glocalization in balancing global standardization and local customization of products and marketing strategies.
Verified Answer
HW
Learning Objectives
- Understand the role of glocalization in balancing global standardization and local customization of products and marketing strategies.