Asked by
deborah condor
on Dec 15, 2024Verified
The ratio of perceived benefits to price is referred to as
A) the price-quality relationship.
B) customer-value pricing.
C) value-added pricing.
D) value analysis.
E) value.
Perceived Benefits
The advantages or positive outcomes that consumers believe they will receive from a product or service.
Price-Quality Relationship
The perceived correlation between the price of a product and its quality, where higher-priced items are often believed to be of better quality.
- Comprehend the principle of value within marketing and its determination through the proportion of perceived benefits in relation to price.
Verified Answer
LA
Learning Objectives
- Comprehend the principle of value within marketing and its determination through the proportion of perceived benefits in relation to price.
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