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deborah condor
on Dec 15, 2024

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The ratio of perceived benefits to price is referred to as

A) the price-quality relationship.
B) customer-value pricing.
C) value-added pricing.
D) value analysis.
E) value.

Perceived Benefits

The advantages or positive outcomes that consumers believe they will receive from a product or service.

Price-Quality Relationship

The perceived correlation between the price of a product and its quality, where higher-priced items are often believed to be of better quality.

  • Comprehend the principle of value within marketing and its determination through the proportion of perceived benefits in relation to price.
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Leina AvamolifuaDec 22, 2024
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